Author Archive
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Time for a Turnaround at MARTIN + OSA? (AEO)
Talk Retail, Andrea Wasserman | July 28th, 2009 at 8:35 am
I understand why the Street wrote off MARTIN + OSA, owned by American Eagle Outfitters (AEO), for a long time: With few stores, no marketing, merchandise misses and their parent company reporting losses on the concept and expressing uncertainty about its future, there wasn’t reason to think M+O was formidable. But that changed a bit in 1Q09, after which management said in its May earnings call:
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Ann Taylor ($ANN) Gets to Know Customers on Facebook
Talk Retail, Andrea Wasserman | July 16th, 2009 at 10:05 am Below is an excerpt of a dialogue in which Ann Taylor (ANN) engaged with customers on Friday. It’s a perfect way for a retailer to be a part of the conversation happening all over Facebook, “meet” its customers and learn about what they want. While this isn’t a company one might think of as being on the cutting edge of social media, Ann Taylor is much more proactive and interactive than many other retailers on FB...
