Author Archive
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Leverage Partnerships in B2B Social Media Too
B2B Voices, Allan Schoenberg | October 29th, 2009 at 11:23 am
It seems that partnerships in social media are an overlooked asset. We often rely in traditional strategies and tactics to partner with our customers for case studies, analysts for white papers and media for events. So why not take this approach to social media? This is in fact what we did at CME Group.
